The ordinary
PAID BODY CARE RANGE
For the launch of a new product category from The Ordinary, we designed and executed a comprehensive Paid Influencer Marketing strategy.
We selected five influencers, combining skinfluencers and lifestyle profiles, to present the brand’s new body care line.
The campaign balanced an educational approach with the representation of the diversity of The Ordinary community.
Integral management
Negotiation of fees optimized according to budget.
Strategic briefing adapted to each content creator.
Coordination of content between the brand and influencers.
Post-campaign results analysis and reporting.
The result: a campaign aligned with brand values and increased visibility in key audiences.
Branded Content with Freeda – Relaunch of Hyaluronic Acid 2% + B5
For the relaunch of the brand’s most iconic and best-selling product, Hyaluronic Acid 2% + B5we developed a strategy of Branded Content with Freedaa leading digital content platform for the Gen Z.
From the hand of Álvaro Platóncontent creator specializing in beautywe made an interactive video in the center of Madridwhere we asked consumers about skincare, beauty routines and the role of Hyaluronic Acid. This content was disseminated on the profiles of @freeda y @alvaroplatonachieving a great interaction.
Integral management
Fee negotiation and strategic agreements.
Detailed briefing for execution aligned with the brand.
Assistance during recording to ensure quality and authenticity.
Coordination of content between the brand, the media, and the influencer.
Post-campaign results analysis and reporting.
Result: Dynamic and engaging content that connected with the audience and reinforced the product's positioning.
Paid Campaign – Squalane + Amino Acids Lip Balm
For the launch of the most popular lifestyle of the brand, we designed a strategy of Paid Influencer Marketing focused on creativity and viralization.
We selected five lifestyle influencersinfluencers, including Jenn Muchelas y Maferto generate dynamic and original content. Each creator revealed the product through a creative video of “What’s in my bag?, showing her daily routine with a personal and authentic touch.
Integral management
Negotiation of fees optimized according to budget.
Strategic briefing aligned with the brand's identity.
Coordination of content between the brand and profiles.
Post-campaign results analysis and reporting.
Result: A fresh and organic activation that boosted product visibility and fostered conversation on social media.
Organic Mass Seeding – Hyaluronic Acid 2% + B5
We launched a strategy of mass seeding strategyby sending the product to 300 key profilesincluding press, skinfluencerscreators lifestylecreators, MUA and Gen Z.
We handled the entire process: Strategic profile selection, shipping logistics, incident management, and impact tracking. . Thanks to this activation, we achieved a 60% of organic publicationsamplifying product visibility in an authentic and effective way.
Key results
724.4K EMV
163.3K Engagement Rate
22.7M Reach
Post-campaign results analysis and reporting.
